The 5W’s of Direct Mail Series: Who to Mail?

Once you have decided to move forward with direct mail, the first step is deciding who should receive the outstanding letter you will write. If you’re not convinced yet, go read the first post in this series Why Mail?, and meet us back here. Mail everyone who has a connection with your organization. If youContinue reading “The 5W’s of Direct Mail Series: Who to Mail?”

5W’s of Direct Mail Series: Why Mail?

  If your organization is new to fundraising, direct mail may sound overwhelming. There are so many steps to doing it effectively, not to mention the cost of printing and mailing. This blog series will break down the large topic of direct mail over five posts and give you the information you need to makeContinue reading “5W’s of Direct Mail Series: Why Mail?”