The second part of a strategic plan shows you who you want to become. With vision, mission, values and SWOT determined, your committee can put all of that information to good use setting goals to achieve by the timeline you set.
Do you spend a lot of time being reactive instead of proactive? Does your board or leadership have trouble communicating the goals of your organization? Do well-meaning donors or friends suggest programming that doesn’t quite fit, but rejecting their idea puts you in a sticky spot?
You need a strategic plan.
This post will cover an in-depth guide to developing the first section. For an overview of the three parts.
A vision for the future changes the way we think about allocating resources. As camps and retreat ministries, we all face limited time and money, and we make the best decisions we can with what we have. A strategic plan enables us make those decisions more strategically, keeping the goals and vision in mind.
Once you have decided to move forward with direct mail, the first step is deciding who should receive the outstanding letter you will write. If you’re not convinced yet, go read the first post in this series Why Mail?, and meet us back here. Mail everyone who has a connection with your organization. If youContinue reading “The 5W’s of Direct Mail Series: Who to Mail?”
If your organization is new to fundraising, direct mail may sound overwhelming. There are so many steps to doing it effectively, not to mention the cost of printing and mailing. This blog series will break down the large topic of direct mail over five posts and give you the information you need to makeContinue reading “5W’s of Direct Mail Series: Why Mail?”