The second part of a strategic plan shows you who you want to become. With vision, mission, values and SWOT determined, your committee can put all of that information to good use setting goals to achieve by the timeline you set.
Do you spend a lot of time being reactive instead of proactive? Does your board or leadership have trouble communicating the goals of your organization? Do well-meaning donors or friends suggest programming that doesn’t quite fit, but rejecting their idea puts you in a sticky spot?
You need a strategic plan.
This post will cover an in-depth guide to developing the first section. For an overview of the three parts.